Burnley College

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Client

Burnley College has a diverse, flexible, innovative offer and ranks number one in the UK as the highest-achieving college for 2020. Operating from a state-of-the-art campus, the college has an end-to-end solution, providing a wide range of learning, from sixth form, college, university, apprenticeships, training, further education in the workplace and adult.

Brief

Critical to the brief was that the platform engaged with audiences representing a wide range of stakeholders the organisation faces, prospective students, from school leavers through to adult learners, to business owners and other partners. With an increased focus on digital with regards to raising brand awareness (particularly amongst prospective learners) whilst improving learning and account-based services, the college commissioned us to deliver:

— A new website with content management system

— System integration for course information and events

— A product development road map and Post-live care

Approach

Our initial discovery stage gave us a detailed understanding of the college and its educational offer alongside the technical requirements. Next, we developed user personas for each potential visitor, understanding their needs and wants, then wireframed these into user journeys, so that the team could give each visitor’s route through the site full consideration.

We then worked on user interface prototypes and began design exploration with our UI team, developing a suite of page templates and layouts to provide a clean and simple experience for users. Our technical team then developed the website and built third-party integrations to interface with solutions already in place at the organisation. Once the project was launched, post-live care commenced.

Solution

We delivered a brand new external-facing website powered by a complete content management system. In addition, course, and events information, managed through third-party solutions, has been integrated into the platform to provide visitors (internal and external) with a seamless experience.

In parallel, we also delivered a product roadmap for the college’s overall digital offer, facilitating ongoing agile development: an approach that will help Burnley College meet the ever-evolving needs of the organisation, its learners, partners, and stakeholders.